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An online casino is run by an
organization usually designated as “Casino Operator” with inputs from other
organizations. The online casino is licensed by a “Gaming Jurisdiction”,
which ascertains that the Casino Operator has access to the financial and
operational resources required to run the online casino. The online gaming
software is not developed by the operator but the license to use it is
obtained from a dedicated “Software Provider”. The marketing of the online
casino is done through an “Affiliate Program”. Some of the key functionaries
involved in running an online casino are discussed below.
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Casino Manager The Casino Manager is the employee of the Casino Operator organization. He
is the CEO of the online casino and is responsible for its smooth
functioning. He would liaise with the external input providers like the
Gaming Jurisdiction and Software Provider. He would for example ensure that
new games or promotions or banking options are seamlessly integrated with
the existing software. He would also ensure that the staff working under him
is performing its duties.
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Loyalty Rewards and VIP Reps It is true of online casinos that all customers are not equal. Customers who
wager larger amount get special treatment and greater benefits from the
online casino. Usually these benefits are given in a graded scale depending
on the wagering level. It is the responsibility of the Loyalty Rewards and
VIP Reps to ensure that these benefits are given as promised. VIP Reps keep
track of the wagering done by the customers and inform them what benefits
they are eligible for and help them in claiming those. They would also offer
personalized service to customers from higher VIP levels.
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Customer Support Staff For the customers the Customer Support Staff is the human face of a non
human system. It is the first point of call when a customer has any problem
– be it a game that is not downloading or a bonus that has not been
credited. The Customer Support Staff are highly trained not only in the
various aspects of the online casino operations but also in dealing
courteously with sometimes irate customers. If the Customer Support Staff is
not doing a good job then the online casino will surely lose customers.
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Software Provider Developing online gaming software is a costly and resource intensive
business. It is not viable to develop software for single online casinos.
Hence the industry has a number of Software Providers who develop and
maintain the software and license it for use to Casino Operators. Some of
the more prominent of these are Microgaming, Wizard Gaming and Real Time
Gaming. It is also the responsibility of the Software Providers to
continuously provide new and innovative games so as to retain their
competitive edge and thus that of the online casinos they power.
Many people are too busy to be able to get
away to a casino or play in an online casino, but they have the time to do
their gambling from their cell phones. To help them stop from going
overboard I recommend they use a prepaid cell phone which can be purchased
very cheaply. These phones require you to purchase talk time in advance and
when the phone is out of time until you buy more minutes the phone won’t
work. So if you spend more time in the casino then you have minutes the
phone disconnects. This allows you to limit your gambling time and helps
protect your bank account.
Anything you can do to help keep your gambling under control is a good thing
and if you are the type of person that can lose control you should
definitely use some method when gambling in any of its forms.
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